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Privacy policy
Introduction
- in order to perform our contractual obligations to you
- based on our legitimate interest for processing (i.e. for internal administrative purposes or for the detection or prevention of crime)
- based on your consent, which you may withdraw at any time, as described in this Privacy Policy
Who are we?
How we collect information
- register to use our websites, applications or services (including free trials); this may include your name (including business name), address, email address and telephone number – we may also ask you to provide additional information about your business and your preferences
- provide your contact details to us when registering to use or accessing any websites, applications or services we make available or when you update those details
- contact us offline, for example by telephone, fax, SMS, email or post
How we use your information
- provide information and services that you have requested or any application, products or services you have ordered
- provide, maintain, protect and improve any application, products or services you have ordered
- manage and administer your use of applications, products and services you have asked us to provide
- manage our relationship with you (for example, customer services and support activities)
- monitor, measure, improve and protect our content, website, applications and services and provide an enhanced, personal, user experience for you
- undertake internal testing of our website, applications, systems and services to test and improve their security and performance – in these circumstances, we would anonymise any information used for such testing purposes
- provide you with any information that we are required to send you to comply with our regulatory or legal obligations
- detect, prevent, investigate or remediate, crime, illegal or prohibited activities or to otherwise protect our legal rights (including liaison with regulators and law enforcement agencies for these purposes)
- contact you to see if you would like to take part in our customer research (for example, feedback on your use of
- our applications, products and services)
- check specific information from your device or systems directly relevant to your use of the websites, applications or services against our records to make sure the websites, applications or services are being used in accordance with our end-user agreements and to troubleshoot any problems
- obtain information relating to any technical errors or other issues with our website, applications and services
- collect information about how you and users use the functions of the features of our website, applications and services
- gather statistical information about the environment from which you access our applications or service
Mobile data
Analytics and benchmarking
- carry out research and development to improve our services, products and applications
- develop and provide new and existing functionality and services (including statistical analysis, benchmarking and forecasting services)
- provide you with location-based services (for example location relevant content) where we collect geo-location data to provide a relevant experience
Sharing your information
- our service providers and agents (including their sub-contractors) or third parties that process information on our behalf (e.g. internet service and platform providers and those organisations we engage to help us send communications to you) so that they may help us to provide you with the applications, products, services and information you have requested
- third parties used to facilitate payment transactions, for example clearing houses, clearing systems, financial institutions and transaction beneficiaries
- credit reference and fraud prevention agencies
- law enforcement agencies so that they may detect or prevent crime or prosecute offenders
- any third party in the context of actual or threatened legal proceedings, provided we can do so lawfully (e.g. in response to a court order)
- any third party to meet our legal and regulatory obligations, including statutory or regulatory reporting or the detection or prevention of unlawful acts
- another organisation if we sell or buy (or negotiate to sell or buy) any business or assets
- another organisation to whom we may transfer our agreement with you; and Government departments where reporting is mandatory under applicable law
Marketing
Your information and rights
- the right to be told how we use your information and obtain access to your information
- the right to have your information rectified or erased or place restrictions on processing your information
- the right to object to the processing of your information e.g. for direct marketing purposes or where the processing is based on our legitimate interests
- the right to have any information you provided to us on an automated basis returned to you in a structured, commonly used and machine-readable format, or sent directly to another company, where technically feasible (“data portability”)
- where the processing of your information is based on your consent, the right to withdraw that consent subject to legal or contractual restrictions
- the right to object to any decisions based on the automated processing of your personal data, including profiling
- the right to lodge a complaint with the supervisory authority responsible for data protection matters (e.g. in the UK, the Information Commissioner’s Office)
Changes to this policy
Security and storage of information
Transfers outside the European Economic Area
Other sites and social media
Cookies, analytics, and traffic data
Strictly necessary cookies
Performance cookies and analytics technologies
Functionality cookies
IP address and traffic data
Google Analytics
Google Analytics uses cookies, to help the website analyse how users use the websites, applications or services. The information generated by the cookie about your use of the websites, applications or services (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for evaluating your use of the websites, applications or services compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser or within the application, however please note that if you do this you may not be able to use the full functionality of this website.
By using our websites, applications or services you consent to the processing of data about you by Google in the manner and for the purposes set out above.
To find out more, see “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/, or any other URL Google may provide from time to time).
To opt out of being tracked by Google Analytics across all websites visit:
How to disable cookies
Further information
If you have any queries about how we treat your information, the contents of this Privacy Policy, your rights under local law, how to update your records or how to obtain a copy of the information that we hold about you, please write to us at:
Data Protection
asset55 Ltd
The Beam
Platers Way
Sunderland
Tyne & Wear
England
SR1 3AD
Alternatively, send an email to privacy@assetfiftyfive.com.
Contact us
Address
Telephone
Enquiries: +44 (0)191 535 8350
Email: enquiries@assetfiftyfive.com
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